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Heather Paulsen Consulting

Heather Paulsen Consulting is on a mission is to transform our economy into one that works for all of us. This will be achieved when all businesses strive not simply to do less harm, but rather to create a net positive impact through their daily operations. The more financially successful a client’s business becomes, the more good they can do in the world.

Every busy executive has to balance the pressures of daily operations with their larger vision and long-term sustainability. Heather Paulsen Consulting (HPC) provides leadership support and technical assistance to teams as they face the challenges of organizational shift, culture change, technological innovation and rapidly changing business environments. Increased effectiveness and financial stability are complemented by a consistent focus on improving a client’s positive social and environmental impacts.

While daily operations are important, they can get in the way of innovation. With HPC’s support, leaders can make the best use of their time and resources to achieve more than they thought possible. Rather than foregoing enticing projects–such as B Corp or Zero Waste certifications–leaders can work with HPC to make them happen.

Whether projects need a quick infusion of project management or additional expertise to shepherd them to completion, HPC enables leaders to accomplish their goals. The consulting firm specializes in helping organizations embody their mission and enhance their positive social and environmental impacts while optimizing operational efficiencies.

HPC’s primary area of focus is working with companies to become certified Benefit Corporations, “B Corps.” B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.

In 2016, Heather Paulsen Consulting was awarded with one of B Lab’s most prestigious awards, the Building the Movement Award. The other recipient was the Development Bank of Canada.

“We work with busy leaders to achieve more than they thought possible—we help them realize their potential and take their businesses to inspiring new heights while making the world a better place,” Principal Heather Paulsen, MS, PMP, explains.

Heather Paulsen, MS, PMP


When I was a busy healthcare executive, my calling came knocking.

I hired a small project management firm to assist me with a challenging software installation project. Through their process, they made a project that seemed impossible eminently doable. I loved the experience—defining goals, breaking down exceedingly complex work into manageable pieces, identifying resources, assigning timelines, solving problems, and seeing things through. It seemed like magic. I wanted to share with others the empowerment of making the impossible possible, and I knew I could—it’s what I was meant to do.

I left health care and completed my PMP certification, then began working with organizations that wanted to hardwire social and environmental responsibility into their business practices. I specialized in Benefit Corporations and have since helped several organizations achieve B Corp certification.

When it comes down to it, the organizations I work with want three things: validation, legacy, and continual improvement through best practices.

In a time when many companies make promises about their earth-friendly practices, B Corp certification provides genuine validation. It separates those who green-wash their marketing to attract customers from those who incorporate sustainable practices into every element of their business because it’s the right thing to do.

B Corp certification also allows companies to ensure their corporate structure will continue to meet the highest social and environmental standards. Often, this is especially important to founders or CEOs approaching retirement, those who want to permanently establish their values as a legacy for the company’s future.

Finally, B Corp certification welcomes participants in a vibrant community of leaders and organizations who share best practices and provide one another with a supportive network to continue to grow economically while honoring shared principles.

I love paying it forward. It fits with my fundamental belief in the importance of taking care of our planet and each other.


Heather earned her BA and MS degrees at University of California, Davis, and her Project Management Certificate at University of California, Berkeley. She is a certified Project Management Professional (PMP).

Heather has been a featured speaker at the University of California, Davis, Mendocino County Board of Supervisors, Leadership Mendocino, Leadership Petaluma, Mendocino Rotary Club, the Mendocino Junto, and on KZYX’s  Mendocino Works and Corporations & Democracy shows.

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Mission and Motivation

My mission is to make a difference in the world by partnering with business leaders to improve the social and environmental impacts of their business, and to help increase the sustainability of their project implementations.



“I had wanted Harvest Market to become a B Corp for over a year, but we weren’t making much progress. Hiring Heather for this project was a great decision — she got us through the certification process in under 5 months, in time for a major trade show! She also provided us a framework for improving our impact over the next two years, which will make re-certification a relative breeze.”
– Tom Honer, CEO, Harvest Market

“Heather led us through the B Corp certification process thoughtfully and perceptively and along the way actually encouraged us to become a better company by helping us to see ourselves through the lens of our accomplishments.”
– Mark Ruedrich, President & Brewmaster, North Coast Brewing Co.

“I was part of a team that had the opportunity to work with Heather on B Corps certification. She was extremely well organized and professional in presenting her proposal, personable, accommodating, and enthusiastic  in meetings, and represented us well in discussions with the certifying agency. The project was completed on time and on budget. Working with Heather was a pleasure.”
– Joan Katzeff, Co-Founder, Thanksgiving Coffee Company

“Working with Heather Paulsen has been a gift from the sky for us at B Lab. As B Lab serves a global community of companies using business as a force for good, we’re seeing an evolution toward a global movement of people using business as a force for good. Heather has embodied this entirely. There has been a lot of growth of professional consultants around the world assisting companies through their B Corp certification. It’s proven to be a win-win for both the consultant and the enduring relationship with the company and the benefits it receives through certification. Heather has handled this with top-notch professionalism, a genuine honest collaboration with us at B Lab, and a continued pursuit to help more local companies certify as B Corporations and be recognized as a leader in social & environmental performance.”
– Andy Fyfe, B Lab: Community Development

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